15/04/2011 @ Schönheitsfarm, Düsseldorf
Editing the new Postbank and BHW TV-commercial in Düsseldorf. The Postbank spot will air on May 2nd, BHW later this year.
25/02/2011 The most important thing
Whereas most commercials tell you the benefit of a certain product or company, Central did the opposite. In the newly launched tv-campaign (invented by the agency Zum Goldenen Hirschen) the insurance company proudly presents all the nice things they’re NOT insuring – all for one reason: They are only insuring the most precious thing in our lives, our health.
People who know my fondness for aeroplanes should pay special attention to the collector’s vignette, impersonated by the agency’s creative director himself!
31/01/2011 The new PickUp! Black & White
Two days in a studio painted all yellow. Makes the world become weirdly blue when you step out again. However, PickUp! created a new cookie, called PickUp! Black & White that they advertise together with the old fashioned PickUp! in several 20-second TV-ads.
We’ve had a great shoot that marked the end of a long lasting casting involving over 200 actors. So it’s been all about the actors and during the shoot it was great to be able to focus solely on their performance.
In this spot, the actor is telling us the story about how he told his best friend about the new PickUp! Black & White. Enjoy.